The event snippet should be installed on the conversion page itself. Google recommends placing it within the
<head>[/php ] section for the best tracking accuracy.
<!-- Event snippet for Example conversion page -->
<script>
gtag('event', 'conversion', {'send_to': 'AW-CONVERSION_ID/CONVERSION_LABEL',
'value': 1.0,
'currency': 'USD'
});
</script>
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